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Author Archives: Tim Harris

P&G chooses Cosine for their expertise in the pet care category

Procter & Gamble has chosen a new field marketing partner for the premium dog and cat food brands Iams & Eukanuba, the Cosine Group.

This is fantastic news and we warmly welcome P&G. We have chosen the right strategy based on the new model of P&G, our group (pet care) expertise has contributed to this success. On top of that we used our innovative strength to create a new approach for the brand activation activities….

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