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P&G chooses Cosine for their expertise in the pet care category

Procter & Gamble has chosen a new field marketing partner for the premium dog and cat food brands Iams & Eukanuba, the Cosine Group.

This is fantastic news and we warmly welcome P&G. We have chosen the right strategy based on the new model of P&G, our group (pet care) expertise has contributed to this success. On top of that we used our innovative strength to create a new approach for the brand activation activities.

The new sales force team of eight people has been started already and the first results are very promising for the future. We also launched the first brand activation weekend successfully with a professional demonstration team of more than 25 people.